Were you able to find the information you were looking for? How does the candidate present him/herself? How does the candidate use Web 2.0 approaches (e.g. community-generated content, RSS feeds).
Well, I think the first thing that I noticed about Clinton’s webpage is that her designer seems to like bright/blinking/bubbly things. It comes across as being a lot…younger, and less professional than most of the political websites I’ve visited. This is probably a tactic to make Hillary seem more “fun,” friendly, and relatable. I found all the information I originally set out to find: the links to her biographical information and political stances are rather obvious. One thing that interested me was how concerned she seemed with making people feel personally involves with her campaign. There were at least nine clear links on her main page saying things like: “travel for Hillary”, “join Team Hillary”, “help win Pennsylvania”, etc. It seemed like a bit of overkill to me, but I suppose it’s very important for her to keep her supporters feeling like they are actively making a difference by helping her get elected. The TV Hillary section distracted me for quite a while…it’s nothing compared to the number of videos Youtube has posted relating to her, but still, there are quite a few. The site seems to mainly rely on its Blog for feedback. Voters post comments to articles/updates that have been put up in this section. Some of them are quite aggressive and others border on idolatry. She obviously provokes very strong emotions in people. It is very clear from Hillary’s page that she considers herself, her husband, her supporters and her advisers to all be part of one enormous team, with everyone contributing something. This is a very Web 2.0 attitude.
Comment on the analysis of the candidates’ use of Youtube.
First of all, let me just say that I nearly died when I saw Huckabee’s video with Chuck Norris. “When Chuck Norris does push-ups, he doesn’t push himself up, he pushes the world down.” Oh dear. Personally, I think it made Huckabee look a bit silly, but it certainly got people’s attention…I’m a little surprised I had never come across it before. It’s obvious that all the candidates used Youtube to a certain extent, with varying degrees of effectiveness. I won’t spit back a line-for-line summary of the two videos, but it’s clear that all the candidates can be considered massive content generators. I’m not necessarily talking about the videos they posted of themselves, but about those posted by the rest of the participating Youtube community…for Hillary, Barack, and McCain, there are litteraly thousands of them. It’s getting rid of the middle-man and letting voters speak more-or-less directly to the candidates via video. Some people have described this as the Youtube election. Since I chose to follow Hillary Clinton’s page, I suppose I should mention how she used/has tried to use Youtube to her advantage. Like the bright, “fun” design her page is built on, the videos she posts of herself seem mainly geared to a.) informing people that if they support her, they become part of a team and b.) trying to reassure voters that she does in fact have a sense of humor.
Compare the website you have examined to that of a second candidate of your choosing. How do the two sites compare in style? content? How important is the webpage as a representation of a candidate?
The candidate’s website that I chose to compare with Hillary Clinton’s was one of Senator John McCain’s. Both candidates employed lots of red, white, and blue, of course–they both want to remind people they’re patriotic. However, McCain’s use of color/general design was more sedate than Hillary’s (who, it should be known, at the moment has a large image on her front page declaring “Elton and Hillary, One Night Only!” in flashy Vegas font). McCain used darker colors and design tactics that were less showy. His page seemed more professional. Also, while Hillary’s page (as mentioned) seems rather keen on making people feel involved while, there is nothing that really serves the same purpose on McCain’s homepage, aside from a large red button reading “Donate”. There is no Team John, or at least, not in the sense that there is a Team Hillary. Both web pages are very easy to navigate, and indeed both are spatially set up very similarly. Both have a main bar at the top that links to their important information and their blogs. McCain also has a Multimedia section similar to TV Hillary, where he has posted a few relevant videos.
Given this information, what role do campaign websites play in this election?
Well at first glance it seems, from the comments I looked through in the respective candidates’ blogs, that most of the people who visit the sites and are invested enough in them to comment already have a very firm idea of who they want in the White House. Comments tend to run along the lines of detailing either how one candidate or the other is a Satanist homosexual Nazi who hates old people and puppies, or how the Nations of the World Will Gathered Together To Acclaim Him/Her As Their God King. It’s interesting that neither Clinton nor McCain seem to go through and delete all the negative criticism (and believe me, there’s quite a lot for both of them). They likely think it will help them prepare to face the voters’ questions in the future. I suspect, though I can’t confirm this, that the silent majority of the people who visit the candidates’ websites and don’t comment are not altogether certain who they want to vote for and so are looking up the political stances or biographical info. of one or the other. If that is the case, then the candidates’ websites likely play a very important role in their presidential campaigns (though they are probably more important for Clinton, being as her voter base tends to be younger). They help get what the candidates and their campaign staffs consider to be positive information out to the voting public, influencing their eventual decisions. They also allow for a certain degree of feedback, letting the candidates have a rough idea of where voter opinions/concerns are.